Rosewood Le Guanahani in St. Barths needed a social presence that felt true to its island setting—relaxed, personal, and rooted in place. The goal was to reflect the essence of the hotel and its surroundings through content that felt intimate and experience-led, rather than traditional or overly polished. Our work focused on capturing the everyday beauty of the destination and the atmosphere of the hotel through emotional, story-driven content. I led the creative and art direction, adapting the global brand style to reflect the tone and rhythm of the St. Barths property. I directed on-location shoots at the hotel, creating shot lists, shoot schedules, and call sheets, and guided the visual approach across photography and video. I managed production on site, sourcing local crew, handling logistics, and overseeing post-production to ensure consistency and quality from start to finish.