Taco Bell UK wanted to move beyond fast food and become part of British pop culture. Showing up in music, fashion and internet humour in a way that felt bold, playful and distinctly Gen Z. Our approach combined high impact food photography with creator led moments and trend-driven campaigns, delivering a fast paced, always on social presence designed to drive both engagement and footfall. I worked across the creative and art direction, developing concepts and shot lists that showcased Taco Bell’s food in bold, craveable ways. I directed shoots with over 35 deliverables, overseeing food styling, colour schemes and visual consistency. I also managed production from pre to post, sourcing crew, building shoot schedules and call sheets, and running logistics on set to ensure a smooth delivery across formats and channels.